&pizza wall street, NYC

HD2 has designed various locations for the restaurant chain in the DC and MD areas.

HD2 partnered with &pizza to deliver a cohesive design vision for multiple quick service restaurant locations across the United States, as well as a commercial dough production facility. The collaboration focused on translating &pizza’s brand identity and core values into a physical environment that enhances both customer experience and operational performance. Each restaurant was thoughtfully planned to optimize flow, visibility, and efficiency, while maintaining a consistent design language adaptable to diverse markets and site conditions.

The final concept presents a minimal yet sophisticated aesthetic. The color palette and lighting strategy were developed to evoke an anamorphic art installation, creating a dynamic visual experience that shifts as guests move through the space.