Total wine & more

HD2 was selected to design multiple locations nationwide for Total Wine, including the transformation of a 41,000-square-foot retail space in Laurel, Maryland. Relocating to a former tenant space within a shopping center, this project presented the opportunity to completely reimagine the store environment and expand Total Wine’s footprint to twice its previous size. The design team worked closely with the client to craft a layout that enhances visibility, circulation, and customer engagement while reflecting the brand’s elevated approach to beer, wine, and spirits retail.

The resulting design establishes a vibrant, experiential destination anchored by new programmatic elements such as a dedicated distillery area with tasting bars, a classroom for educational events, and a curated gift collection. Warm materials, strategic lighting, and refined detailing create an inviting atmosphere that balances functionality with a sense of discovery.